LaVar Ball is fully aware that Boston and Los Angeles winning the top two picks of the 2017 NBA Draft sets his son Lonzo up for the best possible scenario, so far as marketability goes. They are two of the biggest markets in all of sports, and with the Lakers likely to pick him up, his stock in the city of his UCLA ala mater only looks to rise.

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There had been reports that Lonzo Ball’s signature Z02 sneaker sold 5000 units in its first day.

At $495 and up a pop, that would put around $2.5 million in the Big Baller Brand coffers, and make LaVar Ball the most arrogant man on the planet.

But that’s not what happened. Continue Reading